I enjoy working on complex challenges and turning them into clear, workable outcomes. Complexity doesn't intimidate me — it motivates me.

For me, design is not decoration — it's about creating solutions that truly matter, for people and for business. I never look at just a single app, website or service in isolation, but at the bigger picture: how all touchpoints connect, where friction occurs, and how complex systems can be shaped to feel simple.

My path has taken me through different disciplines, from print and web development to UX consulting at Adobe and IBM. Later, I deepened my interest in sociological questions with a Master's in Urban Design. Today, I see myself as a designer who brings together multiple perspectives to understand where the real levers for change lie.

I strongly believe the best results come from collaboration. Different perspectives make ideas stronger, and feedback is a powerful tool to open up thinking and push solutions further.
I value open exchange and critical dialogue because they raise the quality of the outcome.

If this approach resonates with you, let's talk. I look forward to the conversation.

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